About Usderolas® – a name that has surpassed 35 years. Knowing the importance of branding, the name of derolas® was born in 1978 and has been first commercial and trade mark registered at the same time.
derolas® aim was to provide quality towel linen at an affordable price.
Chee Siang Hong Sdn Bhd as the founder of derolas® through business know-how and experience of the family started operation in 1963 was in business of different segments of textile trading and wholesale supplies since last 5 decades.
Since then, we have been experiencing growth at an expedited speed whereby we have also started to venture in apparel industry. As today, our towel products were sold in whole Malaysia market ranging from a small retail shop until big hypermarket. With this expansion, we have been giving all of our customers a better merchandising opportunity.
Knowing that the needs of our customer to have a look or feel on our towel product, we have also established a retail shop with the name of “Ban Thye Department Store” which representing our show room for every potential customer.
This store was located at 107, Jalan Trus, 8000 Johor Bahru, Johor, Malaysia. Customer who is interested in our products is always welcome to visit our store.
Business hour: Mon – Saturday (10am – 9pm)